Creating space for creativity is the secret sauce for business success


Hey, incredible souls! Today, let's dive into something that has transformed my business and my life—creating space for creativity. This isn’t just a luxury; it’s a necessity for any heart-led entrepreneur. Please allow me to share a little of my journey and how making room for creativity can be a game changer.


My Journey to Embracing Creativity

When I first started my business, I was caught up in the hustle (and the excitement). I was swept away in the wave of momentum. Every moment was filled with tasks, deadlines, and to-do lists. I was constantly busy, I was constantly 'doing' but something was missing. I wasn't allowing myself to simply 'be' and enjoy the journey, to enjoy the slow burn, the endless inspired ongoing learning. My work felt mechanical, and my passion was fading. I realised I needed to create space for creativity—not just to survive, but to thrive. I felt I needed to REVIVE my passion and my real love, connecting back into my why and the seeds of inspiration.


So what I discovered is that there are many benefits of calling in creativity in this business growth journey. These are some of the benefits that I came to notice along the way.


Renewed Passion and Energy:

When I made time for creative exploration, I felt a surge of passion and energy. My work became a joyful expression of my soul, rather than a series of tasks to complete.

Innovative Ideas:

Allowing myself time to brainstorm, play, and explore led to innovative ideas that set my brand apart. Creativity opened doors to new possibilities and unique solutions.

Authentic Expression:

Creativity is the key to authenticity. When I tapped into my creative side, my brand voice became more genuine and relatable. My audience could feel the real me shining through.

Emotional Connection:

Creativity helps you connect with your audience on a deeper level. By sharing my creative journey and the stories behind my work, I built stronger, more meaningful relationships with my clients.


So it all sounds great, but I also noticed that I couldn't really tap into my creativity and allow it to flow until I had space for it... but I was busy. So I had to problem solve in a way and figure out how I was intentionally going to create space for creativity. Some things that I did to create more spaciousness was:


Scheduled Creative Time:

I blocked out time in my calendar specifically for creative activities. Whether it was doodling, writing, or simply daydreaming, this time was sacred and non-negotiable.

Mindful Practices:

Practices like meditation, yoga and breath work helped clear my mind and open it up to creative inspiration. Being present and mindful allowed ideas to flow more freely.

Play and Exploration:

I gave myself permission to play and explore without the pressure of perfection. This playful approach sparked my imagination and led to some of my best work.

Creative Environment:

I created a workspace that inspired creativity. Surrounding myself with colors, art, candle, soothing lighting and meaningful objects helped set the stage for creative thinking.


By prioritising creativity, I transformed my business. It became a vibrant, dynamic expression of who I am and what I believe in. And guess what? You can do the same. Creativity isn’t just for artists; it’s for every entrepreneur who wants to bring their unique vision to life.


Are you ready to create space for creativity in your business? Lets chat about how we can infuse more creativity in your days so that your business can thrive creatively


Love Mel.O xo


I can't wait to introduce you to"REVIVE". An exciting term long offering coming soon which is a heart led collab with my dear friend, business coach and breath work facilitator Nat.