Personal Branding Photography Experience

Let's team up to create an entire gallery of custom, consistent images to use throughout your website, social media, and marketing platforms that reflect who you are as a heart led entrepreneur and what makes your brand unique!

Its time to show your face

people connect with people

We all know we’re the "face of our brand." But you’ve used that one good headshot too many times to count … and those stock photos that don't even represent close to how your offerings appear or feel like.

You’re thinking it’s time to elevate your brand and let people know that what you offer, matters.

Lets partner together

“We all have our own unique energetic signature and so does our business. Like our own personal song that emits out into the world.”


lets partner together to elevate your brand

As a heart led branding photographer, educator, space holder and a witness of the human spirit, I'm fueled by a deep passion for helping you to allow your soul essence to help you shine you unique light.

Your industry may feel over saturated, but the one thing that truly distinguishes you from the rest is YOU!

With my camera ready and a ignited by creative inspiration, I'm here to elevate your personal brand. Let's capture your unique soul essence and share with the world the gifts you have to offer

I'm excited - lets keep the momentum flowing

Are you ready to share your offerings with clarity, passion & purpose!




Reflect who you are as an entrepreneur and what makes your brand unique, valuable and desired


Showcase YOU and your unique soul essence, your creative process, workspace and story.


Are fresh & consistent to use throughout your website, social media, and marketing platforms.


Empower you to tell your story, connect with your audience, and grow your business.


Set you apart from others in your industry, not like those impersonal stock photos so many turn to.


Allows you to step out of that instagram grid shame, now proudly sharing consistent content and imagery with confidence to showcase your gifts.


Your Soul essence ensures that your offerings are 'unique' & 'valuable'. There are people out there looking for what YOU offer. Its time to allow your SOUL ESSENCE to help you stand out and attract your tribe so you can get a return on your invested time, heart and money and more importantly make a positive impact on those you intended to serve in the first place.


  • you spend some time really feeling into the business you want to create
  • you invite support into your life and business
  • you start treating your business with the love and respect it deserves because you know that what you do in this lifetime matters
  • you lean into celebrating all parts of you and your business and honour exactly where you are at
  • you start to become intentional about how you want to show up in your business


You will find that all parts of your life align and your business will support and nourish both you and your clients in wilder ways than you can imagine.


  • You had consistent fresh imagery that reflected your evolving brand, so sharing felt exciting and easeful.
  • You were excited and confident about your brand, no longer sitting in a space of instagram shame or worse still, being MIA (missing in action) leaving followers wondering if you are operating anymore.
  • You oozed excited energy about your offerings. These sort of good vibes are felt... and will attract aligned souls.
  • You invited in creative guidance so that you could share your gifts with clarity, passion and purpose.

Are you ready to become more intentional about your business and allow it's SOUL ESSENCE TO SHINE THROUGH so you can be found by the people you intended to serve in the first place?

So you are wondering

"What is included & HOW WILL IT WORK?"

The Personal Branding Experience

Offers you custom, artful imagery to share on your website, social media feeds, and everything in between including:

  • Personalised planning session (30mins with pre-clarity questionaire)
  • UP TO 3 LOCATIONS (can be over 2 different days eg: event date + studio



Once you inquire with me, we’ll chat about your business and find out whether we are a fit for each other and goals for the shoot! When you’re ready to book, I'll send you the contract and retainer to make it official!


You'll complete a detailed questionnaire for you to define your brand personality and vision for the shoot. We will then have our planning meeting to share creative visions, decide on your main message and the 3 main shoot concepts


We'll capture branded images including lifestyle headshots, your workspace, styled photos of props, tools of your trade, and any other fun ideas we've planned!


In just a few weeks, your images will be delivered to you through an online gallery! You can expect anywhere from 100 - 200 edited images from this experience


payable in full or over 4 x monthly installments of $387.50

other options $850 1 x 2hr session | $2250 full day (6hr)

or maybe a year of creative guidance and consistent imagery is a better fit!

"Creatively and compassionately supporting Heart Led businesses like yours, by capturing intentional, artful imagery of what you are all about (your soul essence), so that you can confidently share your brand vision, value & offerings with clarity, passion and purpose"

I just want you to know that this is NOT just a photo shoot. It is an experience that you will enjoy as you allow yourself the spaciousness to reflect and celebrate what you have whole heartedly created to share with the world.

We all have our own unique energetic signature and so does our business. Like our own personal song that emits out into the world. Lets make sure we capture that... Yours and your businesses SOUL ESSENCE!

Love Mel.O xo


from some of my heart led tribe

love notes (a.k.a testimonials)


“Mel, you are such a kind hearted soul and i'm sooo grateful the universe made our paths cross. If you looking for an amazing photographer to capture your true essence then this is your gal. You will feel complelty safe and comfortable with Mel and she will bring out your absolute best. From the bottom of my heart, Thank you!
- Kirsteen, Samana Yoga -”

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Meet mel.o

Mel is a multi passionate, creative, adventurous & sensitive soul from Ocean Grove.

Through an inspired, creative life of Art & Photography she has invited in deeper presence with her world, emotions & essence.

‘Splash of Life’ allows Mel to combine her passions, learnt life lessons, continual conscious self growth & extensive creative, photographic, educator & space holding experience to compassionately & creatively support Heart Leds on their evolving journeys.

Her heart has led her to here!


Dear Heart Led

Just wanted to let you know that I see you

I see the heart and soul behind the scenes, that goes into your heart led offerings

The self doubt and burn out (at times) as you juggle the 100 balls that is running your own small business. Getting your message and face out to the world consistently. Keeping your message and presence fresh and aligned can feel overwhelming at times.

You are inspired by others but sometimes the comparisonitis takes over in this space.

You lead and live from you heart as you weave your values and allow them to authentically guide your own life and your business.

You love what you do so much that you couldn't imagine life without your work and business.. it's part of you.

When we work together, I imagine we will connect heart to heart, as we speak the same language and are on the same page

I hope to support you so your imagery and brand speak abundantly about you, your business, your offerings... and encapsulate your SOUL ESSENCE

I do not take our crossing of paths for granted, however completely in awe of the serendipitous connections that continue to arise in life.

The idea is for your images to be a beautiful reminder to yourself that you are leading and living from your heart

The light in me, sees the light in YOU!

Soul to Soul - Eye to Eye

Love, Mel.O xo

Browse some of my work

FAQ for Heart Led Entrepreneurs

What is branding photography?

Brand photography is the art of capturing a business in an engaging and unique way. These images are used to represent your brand and offerings online, in print materials, social media, posts and more. The goal of brand photography is to build awareness and connection to your business or product that you share. Brand photography is a curated collection of professional images that visually represent your business – including photos of you, your team, your space, your products, you story and you’re the heart of your business

Hearts want to connect with other hearts, relate to others stories and feel the soul of your brand. Brand photography is more than just beautiful imagery. Its more than capturing how you work or where you work. To reveal the soul of your brand and the magic you offer, you need consistency in your look and message to gain trust, well crafted and planned photos that reveal the core of your story and offerings. Having all your visual elements working together including your colours, cohesively to maintain a strong brand identity.

what are the benefits of branding photography?

Really there are so many. You can read my BLOG - BENEFITS OF BRANDING PHOTOGRAPHY via my blog link. But really it's simple.

By capturing intentional, artful imagery of what you and your business are all about (your soul essence), you can confidently share your brand vision, value and offerings with clarity, passion and purpose so you can attract and connect with your dream clients.

So much heart has gone into your business vision and offerings - don’t get shy now, its time to share the goodness you have created and shine your light with confidence”

How could a brand refresh benefit me and my business?

Hearts want to connect with other hearts, relate to others stories and feel the soul of your brand. Brand photography is more than just beautiful imagery. Its more than capturing how you work or where you work. To reveal the soul of your brand and the magic you offer, you need consistency in your look and message to gain trust, well crafted and planned photos that reveal the core of your story and offerings. Having all your visual elements working together including your colours, cohesively to maintain a strong brand identity.

What is your turn around time?

After each photo shoot I aim to have your completed digital gallery delivered to you within a 3 week time frame. More often than not, I get so excited about working on clients photos that I start work on them in all my small pockets of time and get you your collection of images within a 2 week time frame. I will stay in communication with you throughout the process. This time frame refers viewable and instantly downloadable digital images delivered to you on your personal online user friendly gallery.

Please understand print products will add more time onto this for production and delivery.

What rights do I have to use the images?

Some photographers like to make this part complicated. I see it very simply. I am the eye and designer, supporting your business. I am one of your biggest cheer leaders. I want you to be able to use your images any way you wish, any way that helps you get seen, noticed so you can continue making a positive impact on others lives, just as you intended from your heart felt offering.

Once you receive your images, they will be fully downloadable. You can then use these in print products, marketing materials, website refresh, social media marketing etc.

My intention is for these images we captured together to elevate your brand and get noticed by those you wish to attract the most.

When you are ready for fresh images I will be here to support you through capturing your evolved vision and just to say THANK YOU, once you have one session you become a VIP and you will receive a discount for each session you book in the future.

FAQ about the Subscription

What if I need to end my subscription early?

Usually I can credit you in some other way eg: you are no longer running your business because you are having a baby - I can take your maternity or family photos instead

I wont be able to offer refunds but you will be able to use your credit within my services and offerings

what are the benefits of a subscription?

So many benefits. Here are a few. Package is great value as it includes lots of valuable BONUS inclusions. It ensures consistent fresh content, it will encourage you to do a year plan which always benefits a business. You will have momentum in your creative business ideas with a creative mentor in your pocket. The year support allows for your business to evolve as you do. Having a connection with me over the year, means I know you, know your brand and so that connection will assist with the flow of ideas and planning. The soul mapping session will allow you to get clear on your message, offerings, look, feel and direction.

What if I don't need all the inclusions?

I offer photo sessions on their own, and design packages on their own also, so might prefer one of those options over the subscription

The buddy in pocket and soul mapping session and canva designs are all BONUSES so you dont need to use them if you don't need that service to still get your moneys worth

Do you service other areas?

At this stage this service is only avaialble to heart led entreprenuers that are based in Geelong, the Surfcoast or the Bellarine Peninsula

Can I support you?

Has your business been created from a place of bliss, purpose and passion?

Do you align with a slow flow and heart led life?

We are likely a good fit.


Are you an ethical or sustainable fashion brand?

Look books, website images and online store imagery are well beyond the old plain white backgrounds. Lets create with all the good feels


I love shooting for practioners and coaches in health, wellness & healing spaces.

We speak the same language, it is felt and received. Visually and wholeheartedly sharing your offerings to the world.

It's a perpetual and empowering gift that you offer.


I'm a creative through and through. I know what it is like to get in creative flow. Where time becomes irrelevant. Lets bliss out together, as we create some magic. Calling.. Interior designers, artists, authors, florists, illustrators, performers, film makers.

The world would be a boring place without your creative soul.


Supporting others to nourish themselves. All the good feels arise during your yoga class, sound healing, massage experience, treatment or womens retreat.

Thank you for all that you do and all that you are

INTIMATE & enchanting STORES, CAFES and Retreat Spaces

Our favourite places to hang out are those created with love. Unique, quirky, cosy, inspiring and intimate spaces. You have something so special to share.... Calling wholefood store & cafe owners, gift stores, books stores, crystal stores, holiday resorts and retreat spaces.

"She heard the whispers of something awaken inside her, and she knew that she could no longer stay hidden, her heart wanted more for her and her business and it was time to move into alignment with her highest expression, creativity and truth. She was ready for her SOUL ESSENCE to shine bright"

She packed her courage and stood her ground and was now unshakable in her belief that

her business was of great value to others and it needed to be shared with clarity, passion and confidence.

And she knew that the only person who could take the first step was herself


- Splash of Life -

Contact me to get started!

The Personal Branding Experience begins at $850

Please note that spots are available on a first-come, first-served basis and availability is limited.

A 50% retainer and signed contract is required to reserve your date.